Offering online orders as an option can get your foot in the door when it comes to target groups that prefer delivery food, like singles, families with younger children, students, office workers looking to have lunch with colleagues,… etc. Some of these audiences may not yet have had any interaction with your brand, up until the moment you start selling meals online. Meal delivery is a perfect opportunity to sell dishes even if you no longer have tables available. The number of covers of a physical restaurant is limited, but with delivery, you can "hack the system". Food delivery is a great way to increase revenues by serving more customers than seats. But more than that, delivery is often more profitable than traditional restaurant sales.
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